Make Me Switch! – The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches
Cziehso, G. P., Schäfers, T.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2015
Conference
44rd European Marketing Academy (EMAC) Annual Conference
Venue
Leuven, Belgium
Language
English