Make Me Switch! – The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches

Cziehso, G. P., Schäfers, T.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2015

Conference
44rd European Marketing Academy (EMAC) Annual Conference

Venue
Leuven, Belgium

Language
English