Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior
Cziehso, G. P., Schäfers, T.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2016
Conference
Winter Marketing Educators’ Conference (AMA)
Venue
Las Vegas, USA
Language
English