Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior

Cziehso, G. P., Schäfers, T.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
Winter Marketing Educators’ Conference (AMA)

Venue
Las Vegas, USA

Language
English