Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty | Marketing Center Münster

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Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty

Heix, S., Cziehso, G. P.

Publication type

Forschungsartikel in Sammelband (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2016

Conference

45rd Academy of Marketing Science (AMS) Annual Conference

Venue

Lake Buena Vista, USA

Language

English