To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models | Marketing Center Münster

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To Be Continued… - The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models

Cziehso, G. P., Schäfers, T.

Publication type

Forschungsartikel in Sammelband (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2016

Conference

45rd Academy of Marketing Science (AMS) Annual Conference

Venue

Lake Buena Vista, USA

Language

English