Switching from Free to Fee: More Than Just a Price Increase?
Cziehso, G. P., Schäfers, T., Kukar-Kinney, M.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2017
Conference
46rd Academy of Marketing Science (AMS) Annual Conference
Venue
Coronado, USA
Language
English