Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets | Marketing Center Münster

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Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets

Autmaring, T., Cziehso, G. P.

Publication type

Forschungsartikel in Sammelband (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

47th Academy of Marketing Science (AMS) Annual Conference

Venue

New Orleans, USA

Language

English