How To Simplify Consumers’ Product Choice: An Exploration Of Different Information Sources At The Point Of Sale
Kessenbrock, A., Cziehso, G. P.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2018
Conference
47th Academy of Marketing Science (AMS) Annual Conference
Venue
New Orleans, USA
Language
English