How To Simplify Consumers’ Product Choice: An Exploration Of Different Information Sources At The Point Of Sale

Kessenbrock, A., Cziehso, G. P.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
47th Academy of Marketing Science (AMS) Annual Conference

Venue
New Orleans, USA

Language
English