You Get What You Pay For –Physical Placebo Effects of Price Discounts
Cziehso, G. P., Wobker, A., Kessenbrock, A.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2018
Conference
47th Academy of Marketing Science (AMS) Annual Conference
Venue
New Orleans, USA
Language
English