You Get What You Pay For –Physical Placebo Effects of Price Discounts

Cziehso, G. P., Wobker, A., Kessenbrock, A.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2018

Conference
47th Academy of Marketing Science (AMS) Annual Conference

Venue
New Orleans, USA

Language
English