"Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet? | Marketing Center Münster

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"Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet?

Hennig-Thurau T

Publication type

Forschungsartikel (Zeitschrift)

Peer reviewed

Yes

Publication status

Published

Year

2004

Journal

GfK Marketing Intelligence Review

Volume

50

Language

German