Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception | Marketing Center Münster

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Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception

Steppuhn Vanessa

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2018

Conference

5th International Conference on Research on National Brand & Private Label Marketing

Venue

Barcelona, Spanien

Language

English