Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products

Steppuhn Vanessa



Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2018

Conference
46th Academy of Marketing Science (AMS) Conference

Venue
New Orleans, LA, USA

Language
English