Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products
Steppuhn Vanessa
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
46th Academy of Marketing Science (AMS) Conference
Venue
New Orleans, LA, USA
Language
English