Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products
Steppuhn Vanessa
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2018
Conference
46th Academy of Marketing Science (AMS) Conference
Venue
New Orleans, LA, USA
Language
English