Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products | Marketing Center Münster

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Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products

Steppuhn Vanessa

Publication type

Forschungsartikel in Sammelband (Konferenz)

Peer reviewed

Yes

Publication status

accepted / in press (not yet published)

Year

2018

Conference

46th Academy of Marketing Science (AMS) Conference

Venue

New Orleans, LA, USA

Language

English