Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products | Marketing Center Münster

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Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products

Steppuhn Vanessa

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

accepted / in press (not yet published)

Year

2018

Conference

46th Academy of Marketing Science (AMS) Conference

Venue

New Orleans, LA, USA

Language

English