Good Social Media Marketing: The Consumer's Perspective
Kaczinski Alegra, vor-dem-Esche Jonas, Hennig-Thurau Thorsten
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2016
Conference
Proceedings of the 45th EMAC Annual Conference
Venue
Oslo, Norwegen
Language
English