Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products | Marketing Center Münster

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Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products

Knapp Ann-Kristin, Hennig-Thurau Thorsten

Publication type

Conference Paper

Peer reviewed

Yes

Publication status

Published

Year

2013

Conference

Annual Conference of the Academy of Marketing Science

Venue

Monterey, California (USA)

Language

English