“Subscription-based online streaming services have fundamentally changed the rules of the game in the entertainment industry,” stated Dr. Malte Probst, Senior Vice President Film and Entertainment Portfolio at Sky Deutschland, during his guest lecture as part of Professor Thorsten Hennig-Thurau's and Dr. Ann-Kristin Kupfer’s master's lecture "Entertainment Media Marketing". During his presentation entitled "Transforming an Old School Business - Can You?" on January 27, 2021, Dr.
"Streamers Changed the Game!" – Dr. Malte Probst from Sky as virtual guest at the MCM
Learning about Digital Asia in Cyberspace: Meet Björn Ognibeni at Altspace VR!
The MCM will soon launch its very first virtual research institution, the “eXperimental Reality Lab at MCM”. This Thursday, March 11, you will have a chance to meet VR expert and regular MCM guest Björn Ognibeni who will serve as Strategic Director of the forthcoming XRLab at MCM initiative.
Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award
A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.
„Disney+ hatte einen Doppeleffekt“ - Professor Hennig-Thurau in Blickpunkt:Film über die aktuellen Veränderungen in der TV- und Streamingbranche
Mit dem Aufkommen von Video-Streamingdiensten hat sich die Medienlandschaft grundlegend gewandelt. Während TV-Sender Anfang der 2000er Jahre den Bewegtbildmarkt dominierten, sehen sich die Fernsehhäuser heute mit neuen Konkurrenten wie Netflix oder Amazon Prime Video konfrontiert. Mit Disney+ stieg Anfang 2020 ein weiterer namhafter Wettbewerber in das Streaminggeschäft ein – der erste Streamer „Made in Hollywood“, dem weitere Unterhaltungskonzerne folgen werden.
Guest Lecture by Dow Goes Digital in Times of COVID-19
In keeping with the tradition, the Chair of Marketing Management (IfM) was once again pleased to welcome representatives from Dow to this year's Sales Management Lecture. Unlike in previous years, the guest lecture on February 5 took place completely digital. Prof.
Virtual Visit at the MCM – Guest Lecture by Engelhard Arzneimittel on Sales Territory Realignment
On January 29, the Chair of Marketing Management (IfM) welcomed two representatives of Engelhard Arzneimittel for a guest lecture of this year's course "Sales Management". Tobias Frank, Director Sales National, and Christine Collot, Head of Shopper and Trade Marketing, gave the MCM students as well as Prof.
Virtual Visit at the MCM - Guest Lecture by the Otto Group on the Use of Artificial Intelligence
On Monday, January 24, Dr. Mirja Kroschke from the Otto Group was a virtual guest in the course "Consumer Behavior". In her presentation, she gave students insights into the use of artificial intelligence to holistically improve the customer experience at the Otto Group. Dr. Kroschke works as a project manager and business intelligence strategist in the Otto Group's Data Lab. She is also a familiar face at the Chair of Marketing Management, having earned her PhD there in 2017 and served as a Postdoc until 2019.
Invitation to the Meditation-Challenge
Dear students,
We cordially invite you to a 21-day meditation challenge within the framework of #WWUtogether, which the MCM is offering thanks to the kind support of the Marketing Alumni Münster e.V.
Interview with Prof. Raoul Kübler about Sponsoring of Offshore Sailing and Success of German Vendee Globe Sailor Boris Herrmann published by segelreporter.com
MCM Professor Raoul Kübler was interviewed by Germany’s leading online sailing magazine segelreporter.com. With Boris Herrmann being the first German sailor to finish the world’s hardest solo around the world race, sailing gained in popularity and enjoyed a substantial increase in screen and media time.
In his interview, Professor Kübler discusses the reasons behind the growing public interest in offshore sailing and how Boris Herrmann successfully used social media to engage with a worldwide audience to promote his campaign but also sailing in general.