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IFM

Master Thesis in cooperation with Spectator Judging

In cooperation with Spectator Judging® the Institute of Marketing assigns one master thesis for the third quarter of 2018. Spectator Judging® is a unique fan engagement app which enables the audience of top level horse shows to get in the judge’s seat. Audience scores and rankings are being created in real-time during the competitions. The aim of the master thesis is to analyse the concept of fan engagement in cooperation with Spectator Judging® and Turnier der Sieger (23.-26.8.2018). Further information can be found in the attachment. Contact person: Stefanie Hornig