• Article in Journal

    2018

    Hansen, N., Kupfer, A.-K., & Hennig-Thurau, T. (2018). Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands. International Journal of Research in Marketing, 35 (4), 557-574.
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    Houston, M., Kupfer, A.-K., Hennig-Thurau, T., & Spann, M. (2018). Pre-Release Consumer Buzz. Journal of the Academy of Marketing Science, 46 (2), 338-360.
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    Kupfer, A.-K., Pähler_vor_der_Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner Brand's Social Media Power in Brand Alliances. Journal of Marketing, 82 (3), 25-44.
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    2015

    Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39 (1), 15–41.
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    Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39 (1), 15–41.
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    Knapp, A.-K., & Hennig-Thurau, T. (2015). Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products. Journal of Media Economics, 28 (2), 100-118.
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    2014

    Knapp, A.-K., Hennig-Thurau, T., & Mathys, J. (2014). The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model. Journal of the Academy of Marketing Science, 42 (2), 205-221.
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  • Conference Paper

    2018

    Hinze, T., Schwerdtfeger, R., Völckner, F., & Kupfer, A.-K. (2018). Managing Spillover Effects in Brand Portfolios: The Case Of The Marvel Brand Universe. In Proceedings of the 47th EMAC Annual Conference, Glasgow, Scottland.
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    2016

    Knapp, A.-K., Marchand, A., & Hennig-Thurau, T. (2016). How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA.
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    Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2016). Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars. In Proceedings of the 2016 AMA Winter Marketing Educator's Conference, Las Vegas, USA.
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    Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2016). How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?. In Proceedings of the Passauer Digital-Marketing-Konferenz, Passau.
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    Pähler_vor_der_Holte, N., Knapp, A.-K., Gless, F., Riehl, U., & Hennig-Thurau, T. (2016). What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success. In Proceedings of the 44th AMS Annual Conference, Orlando, USA.
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    2015

    Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2015). I Will Follow Him — The Value of Human Brands' Social Media Power for New Product Success. In Proceedings of the 43th AMS Annual Conference, Denver, USA.
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    Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2015). Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?. In Proceedings of the 44th EMAC Annual Conference, Leuven, Belgium.
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    2014

    Hennig-Thurau, T., Marchand, A., & Knapp, A.-K. (2014). Wie kann der stationäre Handel in einer digitalen Welt überleben? Empirische Erkenntnisse zur Rettung der Innenstädte. In Proceedings of the Tagung Handelsforschung, Trier.
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    Houston, M. B., Hennig-Thurau, T., Knapp, A.-K., & Spann, M. (2014). Conceptualizing New Product Buzz. In Proceedings of the Association for Consumer Reserach North American Conference (ACR), Baltimore, Maryland (USA).
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    2013

    Knapp, A.-K., & Hennig-Thurau, T. (2013). Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products. In Proceedings of the Annual Conference of the Academy of Marketing Science, Monterey, California (USA).
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  • Article in Newspaper

    2015

    Knapp, A., & Hennig-Thurau, T. (2015). 3D — Freund oder Feind der Filmindustrie?. promedia, 18(April), 34–35.
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