• Research focuses

    • Digitalization
    • Innovation Management
    • Brand Management
    • Entertainment Media Marketing
  • Education

    2016
    Visiting scholar at the Sauder Business School, University of British Columbia, Vancouver
    since 2013
    Doctorate (summa cum laude) in Business Administration Dissertation entitled “Marketing Hedonic Media Products – The Role of Brands and Innovations for Motion Picture Success” Committee: Dr. Thorsten Hennig-Thurau, Dr. Henrik Sattler, Dr. Stefan Klein
    2013
    Visiting scholar at the Neeley Business School, Texas Christian University, Fort Worth
    since 2009
    Diplom-Kauffrau in Business Administration (Master of Science) Majors: Marketing, Finance, Distribution & Retailing
    2004- 2009
    Studies of Business Administration at the University of Muenster and the Virginia Polytechnic Institute and State University
  • Positions

    since 2014
    Assistant Professor (Akademische Rätin) at the Department of Marketing and Media Research
    2010- 2013
    Research Assistant at the Department of Marketing and Media Research
  • External functions

    2017
    Track Chair “Digital Marketing, Social Media, and Entertainment Marketing”, 2017 AMA Summer Educators Conference
    since 2016
    Member of the Editorial Review Board of the Journal of Business Research
    since 2016
    Member of the American Marketing Association
    2016
    Track Chair “Futuristic Marketing & Technology: Internet of Things & Other Emerging Trends”, The 2016 Annual Conference of the Academy of Marketing Science
    since 2015
    Committee for research and junior scientists
    since 2015
    Member of the Editorial Review Board of the Journal of Consumer Marketing
    since 2014
    Member of the Association for Consumer Research
    since 2014
    Member of the VHB (Verband der Hochschullehrer für Betriebswirtschaft e.V.)
    since 2013
    Member of the Academy of Marketing Science