• Research focuses

    • Digital Marketing
    • Media Marketing (Video Games & Movies)
    • eServices Marketing
    • Innovation Management
  • Education

    2012- 2016
    Habilitation an der Westfälischen Wilhelms-Universität Münster
    2006- 2011
    Doctoral degree (Dr. rer. pol.) at Bauhaus-University Weimar
    2001- 2006
    Studies in Business Administration at University Cologne (master's degree)
  • Positions

    2011- 2017
    Assistant Professor an der WWU Münster
    2007- 2011
    Wissenschaftlicher Mitarbeiter an der Bauhaus-Universität Weimar
  • External functions

    since 2012
    European Marketing Association
    since 2011
    Verband der Hochschullehrer für BWL (VHB)
    since 2011
    Deutscher Hochschulverband (DHV)
    since 2010
    American Marketing Association
  • Appointments

    2016
    Professor in Marketing, BI Oslo
    2016
    Professor of Marketing & Digital Environment, University of Cologne (accepted)