Prof. Dr. Lara Lobschat
Junior Professor

Junior professorship for marketing

Am Stadtgraben 13-15
48143 Münster

Room: MCM 308

Phone: +49 251 83-25026
Fax: +49 251 83-25024

Consultation hours:
by appointment

External profiles:

  • Article in Journal


    Lobschat, L., Müller, B., Eggers, F., Brandimarte, L., Diefenbach, S., Kroschke, M., & Wirtz, J. (2020). Corporate Digital Responsibility. Journal of Business Research, 107. (In press)
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    Liu, H., Lobschat, L., Verhoef, P., & Zhao, H. (2019). App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously. Journal of Interactive Marketing, 2019(47), 16–34.
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    Liu, H., Lobschat, L., & Verhoef, P. (2018). Multichannel Retailing: A Review and Research Agenda. Foundations and Trends® in Marketing, 12(1), 1–79.
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    Pallas, F., Bolton, L., & Lobschat, L. (2018). Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase. Journal of Service Research, 21(3), 302–318.
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    Lobschat, L., Osinga, E., & Reinartz, W. (2017). What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. Journal of Marketing Research, 54(6), 901–913.
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    Lobschat, L., Zinnbauer, M., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity — Insights from the Automotive Industry. Long Range Planning, 46(1-2), 125–148.
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    Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
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  • Chapter in Book


    Hoyer, W., Krohmer, H., & Lobschat, L. (2015). Success factors for the implementation of an intended brand personality: conceptual framework and insights from the Swiss luxury industry. In Fournier, S., Breazeale, M., & Avery, J. (Eds.), Strong Brands, Strong Relationships (1st ed., pp. 330–342). London: Routledge.
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  • Thesis


    Lobschat, L. (2013). Essays on Online Marketing Communications. Dissertation at the Universität zu Köln.
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