• Article in Journal

    2019

    Kübler, R., Colicev, A., & Pauwels, K. (2019). Social media's impact on the consumer mindset: When to use which sentiment extraction tool?. Journal of Interactive Marketing, 49. (In press)
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    Kübler, R., Langmaack, M., Albers, S., & Hoyer, W. (2019). The Impact of value-related crises on price and product-performance elasticities. Journal of the Academy of Marketing Science, 47. (In press)
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    2018

    Ilhan, B. E., Kübler, R., & Pauwels, K. (2018). Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media. Journal of Interactive Marketing, 43, 33–51.
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    Kübler, R., Pauwels, K., Yildirim, G., & Fandrich, T. (2018). App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?. Journal of Marketing, 82.
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    Kupfer, A.-K., Pähler_vor_der_Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner Brand's Social Media Power in Brand Alliances. Journal of Marketing, 82 (3), 25-44.
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    2017

    Kübler, R., Colicev, A., & Pauwels, K. (2017). Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?. MSI Working Paper Series, 2017.
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    2016

    Ilhan, B. E., Pauwels, K., & Kübler, R. (2016). Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads. MSI Report, 2016.
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    Kübler, R., Pauwels, K., Yildirim, G., & Fandrich, T. (2016). Should You Adapt Your Pricing and Ratings Reaction to a Country’s Cultural and Socioeconomic Setting?. MSI Working Paper Series, 2016.
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    2012

    Kübler, R., & Proppe, D. (2012). Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?. Business Research, 5(1), 60–81.
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    2010

    Kübler, R. V., Albers, S., & , (2010). Communication Behavior of Companies in Product Recalls Without Customer Identification Information. Marketing — Journal of Research and Management, 6, 19–30.
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  • Chapter in Book

    2017

    Kübler, R., Wiering, J., & Pauwels, K. (2017). Machine Learning and Big Data. In Leeflang, P., Wieringa, J., Bijmolt, T., & Pauwels, K. (Eds.), Advanced Methods for Modeling Markets (pp. 631–670). Springer.
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    2012

    Kübler, R. (2012). Best/Worst Scaling. In Albers, S., Klapper, D., Konradt, U., Walter, A., & Wolf, J. (Eds.), Methodik der empirischen Forschung (pp. 300–327).
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  • Thesis

    2012

    Kübler, R. (2012). Essays on Corporate Communication — Empirical Applications to Product Recalls and Advertising Creativity. Dissertation at the Christian-Albrechts-Universität Kiel.
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