2018
Ilhan, B. E., Kübler, R., & Pauwels, K. (2018). Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media. Journal of Interactive Marketing, 43, 33–51.
More details BibTeX Full text
@article{IlhanKP2018BattleOfThe,
author = {Behice Ece Ilhan and Raoul Kübler and Koen Pauwels},
title = {Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media},
journal = {Journal of Interactive Marketing},
year = {2018},
volume = {43},
pages = {33--51},
url = {http://www.sciencedirect.com/science/article/pii/S1094996818300069},
note = {Publication status: Published}
}
Kübler, R., Pauwels, K., Yildirim, G., & Fandrich, T. (2018). App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?. Journal of Marketing, 82.
More details BibTeX DOI
@article{KueblerPYF2018AppPopularity,
author = {Raoul Kübler and Koen Pauwels and Gökhan Yildirim and Thomas Fandrich},
title = {App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?},
journal = {Journal of Marketing},
year = {2018},
volume = {82},
doi = {10.1509/jm.16.0140},
note = {Publication status: Published}
}
Kupfer, A.-K., Pähler_vor_der_Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner Brand's Social Media Power in Brand Alliances. Journal of Marketing, 82 (3), 25-44.
More details BibTeX Full text
@article{KupferPVDHKHT2018TheRoleOfThe,
author = {Ann-Kristin Kupfer and Nora Pähler_vor_der_Holte and Raoul V. Kübler and Thorsten Hennig-Thurau},
title = {The Role of the Partner Brand's Social Media Power in Brand Alliances},
journal = {Journal of Marketing},
year = {2018},
volume = {82 (3), 25-44},
url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kupfer_et_al._jm_2018_the_role_of_the_partner_brands_social_media_power_in_brand_alliances.pdf},
note = {Publication status: Published}
}