@article{IlhanKP2018BattleOfThe,
  author = {Behice Ece Ilhan and Raoul Kübler and Koen Pauwels},
  title = {Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media},
  journal = {Journal of Interactive Marketing},
  year = {2018},
  volume = {43},
  pages = {33--51},
  url = {http://www.sciencedirect.com/science/article/pii/S1094996818300069},
  note = {Publication status: Published}
}

@article{KueblerPYF2018AppPopularity,
  author = {Raoul Kübler and Koen Pauwels and Gökhan Yildirim and Thomas Fandrich},
  title = {App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?},
  journal = {Journal of Marketing},
  year = {2018},
  volume = {82},
  doi = {https://doi.org/10.1509/jm.16.0140},
  note = {Publication status: Published}
}

@article{KupferPVDHKHT2018TheRoleOfThe,
  author = {Ann-Kristin Kupfer and Nora Pähler_vor_der_Holte and Raoul V. Kübler and Thorsten Hennig-Thurau},
  title = {The Role of the Partner Brand's Social Media Power in Brand Alliances},
  journal = {Journal of Marketing},
  year = {2018},
  volume = {82 (3), 25-44},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kupfer_et_al._jm_2018_the_role_of_the_partner_brands_social_media_power_in_brand_alliances.pdf},
  note = {Publication status: Published}
}

@article{KueblerCP2017SocialMediaS,
  author = {Raoul Kübler and Anatoli Colicev and Koen Pauwels},
  title = {Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?},
  journal = {MSI Working Paper Series},
  year = {2017},
  volume = {2017},
  note = {Publication status: Published}
}

@article{IlhanPK2016DancingWith,
  author = {Behice Ece Ilhan and Koen Pauwels and Raoul Kübler},
  title = {Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads},
  journal = {MSI Report},
  year = {2016},
  volume = {2016},
  note = {Publication status: Published}
}

@article{KueblerPYF2016ShouldYouAdapt,
  author = {Raoul Kübler and Koen Pauwels and Gökhan Yildirim and Thomas Fandrich},
  title = {Should You Adapt Your Pricing and Ratings Reaction to a Country’s Cultural and Socioeconomic Setting?},
  journal = {MSI Working Paper Series},
  year = {2016},
  volume = {2016},
  note = {Publication status: Published}
}

@article{KueblerP2012FakingOrConvincing,
  author = {RV Kübler and D Proppe},
  title = {Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?},
  journal = {Business Research},
  year = {2012},
  volume = {5},
  number = {1},
  pages = {60--81},
  url = {https://doi.org/10.1007/BF03342732DO --- 10.1007/BF03342732},
  note = {Publication status: Published}
}

@article{KueblerA2010Communication,
  author = {Raoul V Kübler and Sönke Albers and  },
  title = {Communication Behavior of Companies in Product Recalls Without Customer Identification Information},
  journal = {Marketing --- Journal of Research and Management},
  year = {2010},
  volume = {6},
  pages = {19--30},
  note = {Publication status: Published}
}