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      • Junior-Professor of Marketing - Prof. Kübler
        • Courses - JPM Kübler

Summer Term 2021

 

Master

Seminar
Seminar | Big Data and Marketing – From Marketing Analytics to Customer Orientation
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

Others

Workshop
Theses MCM
deutsch

Winter Term 2020/21

 

Master

Seminar
Seminar | Socially (IR)Responsible Algorithms: How the internet can betray our privacy
englisch

Summer Term 2020

 

Master

Seminar
Seminar | Breaking through the Clutter: Entwicklung und Steuerung einer digitalen Kampagne für das MCM
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

Others

Workshop
Theses MCM
deutsch

Winter Term 2019/20

 

Master

Seminar
Social Media and Political Marketing: Will Democracy Survive the Internet?
englisch

Summer Term 2019

 

Master

Seminar
User-Generated Content from Social Media: Marketing's Access Point to the Consumer's mind?
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch
  • Dates and Events
    19.
    Apr.
    2021

    Kick-Off | Project Seminar in cooperation with Tchibo

    14:00
    Authored by IFM
     
    20.
    Apr.
    2021

    Informative meeting | Bachelor Thesis

    17:00
    Authored by MCM
     
    25.
    Apr.
    2021

    Deadline | Theses application for start in Q3 2021 at MCM

    00:00 - 23:45
    Authored by MCM
     
    26.
    Apr.
    2021

    Exam Inspection | Entertainment Media Marketing

    09:30
    Authored by LMM
     
    27.
    Apr.
    2021

    Brown Bag Seminar with Prof. Heike Trautmann (WWU)

    12:30
    Authored by MCM
     
    More events
  • News
    12.
    Apr.
    2021

    MCM und Heribert Meffert-Bibliothek bleiben weiterhin für Studierende geschlossen / MCM and Heribert Meffert Library stay closed for students

     
    16.
    Apr.
    2021

    Virtual Visit at the MCM – Interview with Susan Choi in the Market Research Class

     
    01.
    Apr.
    2021

    Studentische Hilfskraft mit Schwerpunkt IT am Lehrstuhl für Marketing & Medien gesucht!

     
    01.
    Apr.
    2021

    Socially (IR)Responsible Algorithms: How the internet can betray our privacy - Seminar Wrap-Up

     
    01.
    Apr.
    2021

    Why are discounters focusing on organic products? – Interview with Professor Krafft by Radio RST

     
    More news

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Germany

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