• Conference Paper

    2019

    Steppuhn, V. (2019). The Effect of Ethical Labels on Customer Product Perception. In Proceedings of the 48th EMAC Annual Conference, Hamburg. (Accepted)
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    2018

    Steppuhn, V. (2018). Ethical Labeling — How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products. In Proceedings of the 46th Academy of Marketing Science (AMS) Conference, New Orleans, LA, USA. (Accepted)
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    Steppuhn, V. (2018). Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception. In Proceedings of the 5th International Conference on Research on National Brand & Private Label Marketing, Barcelona, Spanien.
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