• Article in Journal


    Libai, B., Bart, Y., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020). Brave New World? On AI and the Management of Customer Relationships. Journal of Interactive Marketing, -. (In press)
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  • Conference Paper


    Kötterheinrich, K. (2019). Power to the People — Customer Empowerment in Loyalty Programs. In Proceedings of the 48th EMAC Annual Conference — Doctoral Colloquium, Hamburg. (Accepted)
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