Our research examines how firms can deliver value to their customers and, in turn, enhance their own value. Additionally, we explore marketing's contribution to a sustainable future. With a strong emphasis on quantitative analysis, we always aim to demonstrate the financial impact of marketing strategies on firm success.

Learn more about our current research projects. 

We are regularly looking for PhD students!

We are looking for talented students who want to dive deeper into doing research related to the topics we are currently interested in.

What can you expect?

• The position involves the possibility to pursue a doctorate of the German degree of Dr. rer. pol..
• You participate in the school’s doctoral studies program to enhance your knowledge.
• You are going to work on research projects related to sustainability and marketing performance measurement.
• We motivate you to present your research to external stakeholders.
• We provide you the opportunity to spend 50% of your working hours on research.
• You contribute to our teaching activities by, for example, supervising Bachelor and Master thesis.
• You will be responsible for administrative tasks.

What do we expect?

• You have earned or will soon earn an above-average Master of Science degree (or comparable) in business administration, economics, or a related field.
• You have a thorough understanding of statistical data analysis and econometrics.
• You are passionate about sustainability and the measurement of marketing performance.
• You excel in analytical reasoning and demonstrate creative problem-solving skills.
• You find empirical work enjoyable and thrive on embracing new challenges.
• You have excellent proficiency in English. You have basic knowledge of German, enabling you to communicate at a fundamental level.
• You can work independently in an organized and structured manner.
• You are motivated, adaptable, and thrive in a collaborative team environment.

Your benefits

• Appreciation, commitment, openness, and respect – these values are important to us.
• You will work in a motivated team that wants to make a difference.
• We promote the personal development of our employees through training opportunities.
• We offer a professional, ambitious, and family-friendly environment.
• The university offers sports and health activities to ensure your work-life balance.
• You benefit from numerous public service benefits. 

Have we aroused your interest? Then send an email to apl. Prof. Dr. Sonja Gensler and ask for current job opportunities.