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04.02.2017
Prof. Krafft and Dr. Tillmanns Receive the William Davidson Honorable Mention Award

Prof. Krafft and Dr. Tillmanns have been awarded the 2017 William Davidson Honorable Mention Award. They were runner-ups for the William R. Davidson Award with their article "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions". The award recognizes the best articles published in Journal of Retailing [VHB-Jourqual: A] in 2015.


The award will be presented at the American Marketing Association Winter Educators' Meeting on Feb 17 in Orlando, Florida.





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