Prof. Krafft and Dr. Tillmanns Receive the William Davidson Honorable Mention Award
Prof. Krafft and Dr. Tillmanns have been awarded the 2017 William Davidson Honorable Mention Award. They were runner-ups for the William R. Davidson Award with their article "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions". The award recognizes the best articles published in Journal of Retailing [VHB-Jourqual: A] in 2015.
The award will be presented at the American Marketing Association Winter Educators' Meeting on Feb 17 in Orlando, Florida.