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PD Dr. André Marchand

Position: Assistant Professor
Am Stadtgraben 13-15
48143 Muenster
Room: 011
Phone: +49 (0) 251 83 22884
Fax: +49 (0) 251 83 22032
E-Mail: andre.marchand@wiwi.uni-muenster.de
  (please contact me
preferably by E-Mail)


Dr. André Marchand’s research focuses on digitalization in marketing. Furthermore, he is interested in strategic media marketing, consumer behavior in the digital era, and innovation management. He publishes his work in leading international journals such as the Journal of Marketing and International Journal of Research in Marketing.
Born near Cologne, Germany in 1980, he studied electrical engineering and information technology at RWTH Aachen University and business administration at the University of Cologne. He obtained a master’s degree (Diplom-Kaufmann) in 2006, specializing in marketing. He then worked for two years as a strategic business analyst for several German DAX and MDAX enterprises. He subsequently became a lecturer and research assistant at the Chair for Marketing and Media Research, Bauhaus-University Weimar. Having completed his doctoral thesis in 2011 (Dr. rer. pol.), which was funded by the Deutsche Forschungsgemeinschaft (DFG), he is working as assistant professor at the Department of Marketing & Media Research at the University of Muenster. In 2016, he successfully finished his Habilitation and was consequently promoted to "Privatdozent" (PD) status.


A comprehensive list of all publications by Dr. André Marchand can be found here.

Selected publications:

Marchand, André, Michael Paul, Thorsten Hennig-Thurau, and Georg Puchner (2017), "How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms," Journal of Service Research, 20, forthcoming. [Link]

Marchand, André, Thorsten Hennig-Thurau, and Caroline Wiertz (2017), "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success," International Journal of Research in Marketing, 34 (2), forthcoming. [Link]

Marchand, André (2016), "The Power of an Installed Base to Combat Lifecycle Decline: The Case of Video Games," International Journal of Research in Marketing, 33 (1), 140-154. [Link]

Marchand, André, Thorsten Hennig-Thurau, and Sabine Best (2015), "When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?" European Journal of Marketing, 49 (9/10), 1666-1685. [Link]

Marchand, André (2014), "Joint Consumption Challenges in Groups," Journal of Consumer Marketing, 31 (6/7), 483-493. [Link]

Marchand, André and Thorsten Hennig-Thurau (2013), "Value Creation in the Video Games Industry: Industry Economics, Consumer Benefits, and Research Opportunitites," Journal of Interactive Marketing, 27 (3), 141-157. [Link]

Hennig-Thurau, Thorsten, André Marchand, and Barbara Hiller (2012), "The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension," Journal of Cultural Economics, 36 (3), 249-283. [Link]

Hennig-Thurau, Thorsten, André Marchand, and Paul Marx (2012), "Can Automated Group Recommender Systems Help Consumers Make Better Choices?" Journal of Marketing, 76 (5), 89-109. [Link] 


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