Teaching
For the Department of Marketing & Media Research, providing high-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses.We aim to provide knowledge and skills that are both theoretically and methodologically strong and practically relevant.
We teach at all educational levels, from bachelor and master courses to doctoral and executive programs. Inspired by the concept of research-oriented teaching, our courses generally reflect our main areas of research, with our focus on the master’s level being media management .
- Marketing Center
- Institut für Anlagen und Systemtechnologien
(Prof. Backhaus) - Institut für Marketing
(Prof. Krafft) - Lehrstuhl für Marketing & Medien
(Prof. Hennig-Thurau) - Juniorprofessur Götz
- Juniorprofessur Paul
- Juniorprofessur Steiner
- Institut für Handelsmanagement und Netzwerkmarketing
(Prof. Ahlert (em.)) - Institut für Marketing
(Prof. Meffert (em.))
