Professor Michael Paul and his team welcome you at the Junior Professorship for Marketing III!

The Junior Professorship for Marketing III was founded in October 2010. Our research and teaching addresses relevant issues in the field of marketing, with a focus on services marketing, relationship marketing, and multichannel management/new media. Together with our partners in research and practice, we conduct empirical studies using appropriate empirical designs and sophisticated data analysis methods. We strive for combining scientific rigor with managerial and societal relevance.